The Opportunity

Lace AI is revolutionizing how home services companies grow revenue by transforming every phone call into an opportunity. As we continue to scale rapidly, we're seeking a Marketing Manager who thrives on execution and is passionate about turning strategic visions into actionable results. In this role, you'll collaborate closely with leadership to implement key marketing initiatives that drive pipeline growth, enhance brand awareness, and strengthen partner relationships.

This is a unique opportunity to build and scale marketing programs from the ground up, creating real impact for customers and a fast-growing team.

Key Responsibilities

• Event Execution: Lead the planning and execution of events, including research, logistics, customer outreach, and post-event follow-up—ensuring each event is a brand-building, lead-generating success.
  
• Email Marketing and Nurture Campaigns: Build segmented campaigns by audience type, create automated nurture tracks for key verticals and roles, and support sales efforts with outbound sequences that convert.
  
• Digital Advertising: Launch and optimize paid campaigns across platforms. Test new channels, manage creative assets, and drive performance.
  
• Content Creation and Testimonials: Develop engaging blog posts, social media assets, and customer stories that speak directly to our ideal customer profiles. Build a testimonial program that highlights customer impact and drives credibility.
  
• Social Media and Community Engagement: Own and execute the social content strategy across platforms. Engage in relevant groups, spark conversations, and turn community interactions into qualified leads.

Qualifications

• Experience: 3-5 years of experience in marketing execution roles, preferably within a SaaS or tech environment, and ideally within a startup setting.
  
• Autonomous mindset and execution-oriented: Demonstrated ability to implement marketing strategies effectively, comfortable with ambiguity and figuring things out on the go.
  
• Content and social media expertise: Proven experience in creating engaging content and managing social media platforms to drive brand awareness and lead generation.
  
• Analytical skills: Ability to analyze marketing performance metrics and optimize campaigns accordingly.
  
• Collaborative mindset: Strong interpersonal and communication skills with a proven ability to work cross-functionally and build relationships across teams.‍
• Industry knowledge: Familiarity with the Home Services space and/or AI-driven solutions is a plus but not required.
  

About Lace AI

Our mission is to unlock revenue automation for businesses around the world. Lace is pioneering the next generation of AI-powered call center solutions, driving significant revenue gains for our customers.

Businesses in the home remodeling, HVAC, and Plumbing industries receive thousands of customer calls every day. Lace analyzes those calls and helps companies generate millions. We grew 2023 revenues 400% in the first 6 months of 2024.

Why Join Us?

• Join a rapidly growing company that is transforming industries and is at the forefront of AI innovation.
  
• Work in a collaborative, high-energy environment with a talented and passionate team.
  
• Competitive salary, equity options, and comprehensive benefits package.
  
• Opportunity to make a significant impact on our customers’ success and our company’s growth.